IPTV-Based Video Advertising Network Begins In China
China Telecom’s subsidiary Guangxi Telecom will be using UTStarcom’s (UTSI) RollingStream IPTV platform to deploy a new interactive advertising system, making Guangxi Telecom the first service provider in China to deploy IPTV for building-based video advertising.
UTStarcom says it will provide Guangxi Telecom with 3,600 concurrent IPTV streams for the initial deployment of the interactive advertising [...]