Mobile informatization biz getting industrial chains integrated
Various evidences showed that domestic leading businesses engaging in the mobile business field are expediting steps in vertical integration and horizontal alliance. Not long ago, China Mobile and Beijing UFIDA Mobile Business Technology Co., Ltd. (UFIDA) reached a strategical cooperation agreement in the aim of promoting mobile informatization service together. Both parties will supply many mobile informatization services with hot topics, such as mobile finance, mobile management, mobile e-business, etc.
As the market increasingly warming up, lots of manufactures with strength launched into the mobile business market in 2007. UFIDA also noticed that the custom of over 0.5 billion mobile phone users in domestic market would provide a rare opportunity for Chinese businesses to occupy the leading position in the mobile business. For seizing the opportunity in the market competition tide, UFIDA invested huge capitals on developing the first large mobile e-business platform with complete functions, which was a virtual commercial zone named mobile commercial zone with the capacity of holding millions of sellers, businesses and more than a hundred million consumers, and was opened to operation on May 15th, 2007.
The mobile commercial zone takes an interactive mobile business as its concept and gathers businesses providing services like basic necessities of life and entertainment together, which make each and every user in the mobile commercial zone get timely, convenient and useful service information in terms of consumption and daily life. On the brand-new business platform, UFIDA is an operator and manager for the platform while cooperators, traders, consumers and distribution agencies are all operation supporters and users of the platform. Distribution agencies can make profits through providing relatively independent mobile business products and services. And the technological accumulation for the platform of the mobile commercial zone has been finished. Meanwhile, the layout for a distribution system has also been over in the mobile commercial zone, and the capability in the core distribution keeps steady with an increasing trend. Up till now, the mobile commercial zone has developed 10 region operating centers across the country, established commercial zones in 21 key cities, set up a close distribution system with 100 cooperators, owned 0.2 million registered dealers and over 1 million registered users.
The innovative mode of the mobile commercial zone has enriched the connotation of its brand and strengthened the influence of its brand in the industrial circle. In 2007, “mobile commercial zone” was compiled into the list of new Chinese words by Ministry of Education of the People’s Republic of China, and then it was selected into teaching cases of state’s professional teaching materials, which made the mobile commercial zone “the top brand in China’s mobile e-business” indisputably.
Yang Jian, General Manager of Beijing UFIDA Mobile Business Technology Co., Ltd described “the mobile business blueprint” in his heart with passions that UFIDA would provide valuable services for consumers in such three major orientations as “enterprise application, mobile phone application and popularity development”. Among the orientations, the “enterprise application” is mainly about developing the business-level mobile commercial market, including enterprise mobile application, automatic agency platform, mobile marketing and so on. The “mobile phone application” encircles the unique service development of mobile phones, such as positioning & search, vertical search and discount coupons for mobile phones. The “popularity development” aims at consumers directly, resorting to individualized mobile business application and abundant on-line and off-line mobile marketing activities to attract more and more consumers visiting mobile commercial zone and shape a popular “mobile commercial zone”.
Market analysts reckon that mobile phones based applications will undoubtedly become a new highlight in 2008. For both business players and consumers, the application value will be a core of the development. And as individual terminal products, mobile phones will finally be boiled down to the consumer application.
As the approaching of 2008 Beijing Olympic Games, the 3G era will come with faster speed. Many analyses showed that driven by the demonstration of 3G application in the Olympic Games, domestic mobile business application will be more popular, such individualized services as mobile phone search, mobile phone positioning, etc will be applied more widely, and business mobile application as well in 2008.
Obviously, in the course of mobile business development, all parties in the industrial chain such as mobile communicating carriers, relative manufactures with real strength and equipment and terminal manufactures are facing huge development opportunities. As the leading player in the industrial chain, mobile communicating carriers have observed commercial opportunities in the mobile business market and started to take actions. As a domestic leading carrier, China Mobile possesses tremendous advantages in terms of user and brand; however, the development of mobile business is dependent to the popularity of the network, terminal and application. Thus, in the course of mobile business development, China Mobile will establish a mobile business value chain with cooperative win-win and mutual benefits with all parties in the industry.
Industrial insiders pointed out that although domestic mobile business market faced an opportunity with fast growth, only such businesses with full preparation in all links like technology, business, brand and distribution could seize the opportunity. And a union of titans between carriers and relative manufactures with real strength would not only establish a consummate and win-win mobile business industrial chain, ensure the healthy development of the market, but also push the domestic mobile informatization onto a new step undoubtedly.
Tags: 3G, China-Mobile