Dell’s new low-cost PCs target China, India
Dell unveiled four low-cost computer models Wednesday designed for China, India and other emerging economies in a new bid to tap the potential of high-growth markets outside the United States.
The two notebook and two desktop PCs are the first Dell models designed especially for emerging markets, said Steve Felice, the U.S. computer maker’s president for the Asia-Pacific. They are meant for small business users and are to be sold in 20 countries across Asia, Africa and Latin America.
Strong sales in Asia helped Dell turn in better-than-expected results in the first quarter despite a slowing U.S. economy. It is due to report its latest quarterly results Friday, and analysts are watching whether it can maintain its growth pace.
“Our success is going to be largely dependent on our ability to expand globally,” Felice said in an interview.
Dell and rivals Hewlett-Packard, Taiwan-based Acer and China’s Lenovo Group are expanding aggressively in emerging economies as sales growth in the United States and other developed markets slows.
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