China’s online advertising market near 11 bln yuan
China’s market in online advertising surged by 75 percent to 10.6 billion yuan (1.48 billion U.S. dollars) in 2007, according to a report by Internet consultant iResearch Inc.
The surge was largely driven by a boom in search engine advertising, or keyword advertising, which experienced an annual growth rate of 108.6 percent, said the report.
Tags: advertising